About us

“DEVII JEWELLERS” was founded by Mr. Neilesh Sharma (ex GM of a Multinational Company known as “Popley & Sons Jewellers”) in 1994.

Jewellery known as “1 gm Gold” started around 1994, at that time the gold prize was around Rs. 4500/ for 10 gm of Gold. Initially there use to be only simple Kadas (Thick Bangles made up of Pipe) which was available.

This was a kind of REVOLUTION in the history of JEWELLERY because so far Gold smiths use to make thin sheet of Gold and make some hand made Jewellery and than fill the HOLLOW part with WAX, but there use to be limitation of designs in this method. While in this NEW METHOD what is done is : any kind of Jewellery is made from COPPER or BRASS as base metal hence there are NO RESTRICTION of designs, these Jewellery is handcrafted or machine made depending on the requirement and than there is a process of COATING OF GOLD on top of them. Since people can’t remember the technical name of this process so it became an IDENTITY as “1 gm Gold Jewellery”

“DEVII JEWELLERS” has been manufacturing these Jewellery right from the beginning and hence have mastered the TECHNIQUE to the extant that a WARRENTY of 8 to 10 years is offered on each of the Jewellery purchased from “DEVII JEWELLERS”. One can also have custom made Jewellery as per the individual requirements and designs.

Franchisee’s enquiry solicited.